Bio & Contact

I am a skier and a photographer.

‘Make Friends on a Powder Day’ is the working title for the collection of ski images and footage in Hokkaido Japan. My first ski trip to Japan was in 2013 and the affinity was instant. Along the way I have travelled and skied some of Central Hokkaido famous powder hills. From Tomamu in the south to Kamui in the north, from Tokachi to the east and our home mountain in Furano I have skied and guided in some of the best terrain Hokkaido has to offer. And the crown jewel Asahidake? Incredibubble!

The 2015-2016 season was by far the highlight of my ski career so far. We counted the down days with one hand and lost count of those sweet powder days. A fitting season to be documented in words and images. You can find all the stories here.web pictogramTo end the season we went on a path less travelled to the northern tip of Japan. We climbed and skied the volcano Rishiri 2 days after the powder window ended. What we didn’t get in soft powder runs we got in adventure. Check out our short film here. I have since summited the three iconic volcanos of Northern Japan – Asahidake, Yotei and Rishiri.

Flipping over to the other side of the world, I had the opportunity to ski Iceland with a group of like minded skiers from the US. The scenery and the skiing was so good I have decided to share it here as well.

I am a brand ambassador for Oneskee All in One ski suit. In the pre season of 2015 we shot the ‘Oneskee in the City‘ photo collection in London. In 2016 we went to Iceland for the new Oneskee photo shoot. Iceland had became the default end of season location for the last 2 years. Spring skiing at it’s best. Check out the ‘Oneskee in Iceland’ collection here.

This season I’m skiing with Ninja Powder. Join us and share the stoke this season. Stay tuned for updates and have a great season. Any ski questions drop me a line.


Felix Lai